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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Yeh Dil Maange More! ： ウィキペディア英語版 Yeh Dil Maange More! Yeh Dil Maange More! ((ヒンディー語:यह दिल मांगे मोर!), ) is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998.〔 It combines Hindustani and English, and literally meaning ''This Heart Desires More'', which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India. The worldwide Pepsi commercial featuring the song, ''Ask for More'', written by Janet Jackson was released in November 1998, later released a single in January 1999.〔(Billboard - Janet Jackson's Discography )〕〔(MTV - Janet Jackson - ''Ask For More'' (Pepsi Single) )〕 ==History== The slogan has its origins as a commercial slogan for Pepsi advertisement in 1998, at JWT by Anuja Chauhan who eventually became Vice President and Executive Creative Director at JWT, Delhi, and author of books like, ''The Zoya Factor'' (2008). Thereafter it soon gained mass popularity, and became a battle slogan and rallying cry, first used by Capt. Vikram Batra, an officer of the Indian Army, during the 1999 Kargil War and widely reported in the media.〔 Captain Batra was killed during the war in July 1999 was posthumously awarded the Param Vir Chakra, India's highest military honour. The slogan continues to be a part of the Indian popular culture.〔(【引用サイトリンク】url=http://www.mumbaimirror.com/net/mmpaper.aspx?Page=article§id=30&contentid=20080401200804010207191839f60c64d )〕 In 2004, it was used as a title for a Bollywood movie, ''Dil Maange More'' starring Shahid Kapoor. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Yeh Dil Maange More!」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.